These are the most successful nonprofits that consistently have adequate funding to advance their mission, hire staff, and plan for the future.
Wishful thinking? Not really. Just begin to pursue planned gifts.
It’s true. There is no top-secret formula, no insider hack: The most successful charities (only 1% of all nonprofits) know that the road to success is paved with planned gifts. It’s no coincidence that the Best of the Best have strong legacy giving programs — it’s the very reason they’ve risen to the top.
Yet we still hear from shops that just don’t think it’s worth their time. And the top three reasons they give for ignoring planned giving?
- Lack of budget
- Lack of time
- Lack of expertise
In this primer, we will debunk all these reasons — and we’ll show you how ridiculously easy it is to add planned giving to your fundraising toolkit.
You will learn:
- How to establish a basic planned giving presence
- How to market planned gifts using your existing resources
- How the simple planned gifts work
- 5 Questions that can inspire donors to give
- How planned gifts also lead to an increase in annual and major gifts.
Stop struggling to meet your goals year after year. Learn how easy it is to launch and maintain a planned giving program, and see your career grow.
When you finally “see the light,” the only thing you’ll regret is not getting started sooner.
