Every time there’s a political shift—especially a contentious one—fundraisers begin to panic. Many are convinced it’s the end of the world. But let’s get one thing straight:
It’s not.
Politics and Panic: A Cycle of Exaggeration
Every politician exaggerates. That’s the nature of the game. They set extreme positions so they can compromise later. Policies shift, tax laws change, and rhetoric gets loud. But here’s the truth: nonprofits that plan strategically, rather than relying on government handouts, are the ones that come out ahead—regardless of who is in office.
Consider the SECURE Act, which changed how inherited IRAs are handled, eliminating the “stretch IRA” for most non-spousal beneficiaries. This had significant implications for estate planning and charitable giving, yet those who had planned properly through charitable remainder trusts and other vehicles were unaffected. Similarly, the Tax Cuts and Jobs Act of 2017 increased the standard deduction, reducing the number of itemizers who benefit from charitable deductions. This further proves that reliance on policy-driven benefits is risky.
“I Told You So”—Planned Giving Over Panic
For the last 20 years—10 years, 5 years, and even last year—I’ve been saying the same thing: Focus on planned giving, not government funding. If you had made planned giving a core part of your strategy, you wouldn’t be panicking now. You’d be secure, knowing your organization had a solid foundation of future gifts supporting its mission. And being secure includes your job.
Planned giving isn’t subject to the volatility of government budgets or the whims of political tides. It’s about sustainability, long-term vision, and securing donor commitments that endure beyond election cycles.
Donors Can Smell Fear
Panicking isn’t just bad for your mental state—it’s bad for fundraising. Donors can smell fear. When fundraisers project uncertainty, hesitation, or desperation, donors pick up on it and pull back. They want to invest in organizations that exude confidence and long-term stability. Read more here.
The Case for a Balanced Fundraising Approach
This is why a balanced fundraising approach is more critical now than ever. Relying too heavily on one revenue stream—whether government grants, corporate giving, or annual fundraising—leaves organizations vulnerable. Those with diversified funding strategies, including major gifts, annual giving, and a strong planned giving program, are the ones that will weather any political storm. See why here.
Thrive or Just Survive?
This isn’t just about surviving the next four years—it’s about thriving. Fundraisers who adapt, stay focused, and embrace planned giving will emerge stronger. Those who panic, react emotionally, or fail to plan will struggle. The choice is yours: Thrive or just survive? Read more on what’s ahead.
Stay the Course
The sky isn’t falling. This is not the end of the world. But it is a wake-up call. If you’ve been neglecting planned giving, now is the time to fix that. Build stability. Gain donor confidence. Create a future that isn’t dependent on political changes.
The Data Speaks for Itself
During the 2008 financial crisis, bequests and other forms of planned giving remained relatively stable compared to annual donations. History shows that organizations with a strong planned giving program can endure economic downturns and political shifts far better than those without one.
Next Steps
Start by evaluating your planned giving strategy today. Review your donor engagement, educate your board, and secure commitments now before the next political cycle begins. The best way to prepare for uncertainty is by taking control of your future now.
In business we have a saying: “No one got rich by panicking.” It’s time to stop worrying—and start planning.
Don't Panic. Plan.
