Planned Giving Marketing & Websites for Nonprofits

Most legacy gift lists are fiction. Donors don’t remember making commitments, staff chase vanity metrics, and organizations waste thousands on digital tools that promise everything but deliver nothing. This case study reveals why relationship-building beats database-building every time. Discover the proven strategies that turn inflated prospect lists into genuine legacy commitments—including donor surveys, year-round education, and stewardship plans that actually work in the real world.

It’s Good Stewardship Tote bags are nice. Coffee mugs? Cute. But what if your nonprofit could offer donors something a little more … eternal? Introducing Gift-A-Grave™ — the only planned giving incentive that says: “If you leave us in your will, we’ll save you a spot in the ground. Because lasting impact deserves a lasting address” Permanence—the sine qua non of meaningful legacy. That’s right. Join our Legacy Society, and we’ll secure your final resting place. Because nothing screams legacy quite like a shovel and a headstone. What Is Gift-A-Grave™? It’s exactly what it says. Donors commit to a planned gift, and in return, they receive: No cryptic fine print. No clickwrap legalese. Because when you want results, you skip the buzzwords and go straight to the burial. For Advancement Officers With a Shovel and a Deadline Why This Isn’t Actually the Worst Idea You’ve Heard This Year Look. we’ve mastered the

Legacy Giving Isn’t About Forms—It’s About Follow-Through Lately, you’ve probably seen the headlines:“Half a million wills created.”“Ten billion dollars committed.” The dashboards are slick. The numbers are impressive. And yet—most of those figures live in a world of promises, not payments. A donor can add your nonprofit to their will today, and yes, that feels like a victory. But here’s the hard truth: you might see that gift in 2045. Or you might never see it at all. That’s not cynicism. That’s planned giving reality. The Difference Between a Form and a Future I respect what the new digital platforms have built. They’ve made will creation accessible, even elegant. That’s a good thing. But a form is only the beginning of a much longer journey. Because what happens after the signature? I once worked with a nonprofit that proudly announced a $5 million “commitment.” Fifteen years later, they discovered the