Author: Jesse Park

Hand holding phone showing legacy and annual giving ad, with mailer and website in background
Planned Giving Marketing
Jesse Park

Promoting Legacy Giving in Your Annual Fund Communications

Too many nonprofits miss easy opportunities to remind donors about legacy giving in their annual fund communications. While major campaigns focus on “demystifying legacy giving,” simple tweaks in regular outreach can be just as effective. Add a legacy message to your email footer, highlight donor stories, include a subtle legacy ask in year-end appeals, and train your team to introduce the idea naturally. Legacy giving isn’t just for the wealthy—it’s about impact. Small adjustments today can inspire transformational gifts tomorrow.

Read More »