“Inoffensive” is the Wrong Star to Wish On
“The appeal letter has had a huge impact! We are starting to get in responses to the appeal — some very positive … and some very angry. We can’t do this again.”
No Short Cut to Planned Giving Ethics
The idea of ethics, as an active, engaging, and permeating part of what we do, falls well short of where it needs to be in our daily routine.
