Finding Your Best Planned Giving Prospects
Whether you’re kicking off a fledgling planned giving program or you’re comfortably positioned with a legacy society, it doesn’t take a data scientist to help you find your best prospects. It DOES, however, start with your donor data. This blog explains why data is essential.
Donors Don’t Just Give; They Invest in a Nonprofit
Donors like to do more than just give — they like to feel like they are investing in the nonprofits they support. Investing means feeling like they are part of the organization and partially responsible for its success. If you want donors to give more to your organization, you need to find ways to help them feel as though they are investing, not simply making a donation.
How Collaboration Builds a Better Fundraising Team
Collaboration draws upon the unique skillsets of individuals to achieve a common goal among a group. But for specialization to work, teaming up (aka, collaboration) with others who have complementary skills is critical. And I am happy to see that’s becoming the norm in philanthropy. Putting processes in place to increase collaboration at your non-profit will help you build a stronger fundraising team.
That’s No Way to Treat a Donor
Like dating, you have an ongoing relationship with your donors, and there is a right way and a wrong way to treat a donor— to keep them happy; to show you truly appreciate them; to “keep the romance alive.” Here’s how to treat your donors the right way to make sure they keep giving again and again!
A $500 Million Estate …. And No Estate Plan
Did you hear that former Zappos CEO Tony Hsieh died intestate? Now his family, friends, and business associates are apparently fighting over a bunch of deals and agreements that were scribbled on thousands of sticky notes plastered all over the walls of his Utah mansion. Don’t make the same mistake. Don’t die without an estate plan that keeps your legacy intact!
The Best Prospects Are Still Loyal Donors
Loyal donors are more likely to make a planned giving. Nurture your loyal donors who give once or twice, and they will give lifetime. In order to nurture your loyal donors, you need to thank them, recognize them, and steward them the right way!
What’s My Planned Giving ROI?
One of the most important concepts in fundraising is return on investment (ROI). You need to know the ROI of every activity to carry out in your development program. Use the tips in this article to learn the basics of calculating the planned giving ROI for your organization’s planned gift program!
Cost of Inaction vs Fundraising ROI
Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. There’s a very real cost to failing to take action – it directly impacts your fundraising return on investment (your fundraising ROI). Learn more and see how to combat inaction today!
The Golden Age of Philanthropy
Many people think of last century as the golden age of philanthropy. They think of the huge bequests and foundations (Pew, Carnegie, Mellon, etc.) – but the truth is that today – right now – we are just entering the true golden age of philanthropy. Is your organization prepared to adjust for the new era?
New Year’s Resolutions
Do you have any resolutions for the new year? Your non-profit does great work and needs to raise more money in order to do more good in the world. Maybe it’s time to create some new year’s resolutions to help you think big – and dream big – at your non-profit this year!
