Top 8 Features of a Planned Giving Website

Planned Giving Website features

If you want your planned giving websites to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid.

What Does the Fundraising Future Hold? A Bold Prediction.

What Does the Future Hold? A Bold Prediction.

As we settle into another month of staying indoors, a lot of people and so-called experts are making a lot of speculations about what’s next — for public health, for the economy, for our society as a whole. Here’s what we think the fundraising future holds…

My Apple Tree

My Apple Tree

Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. ~ Martin Luther

Six Tough Planned Giving Facts

Six Tough Planned Giving Marketing Facts.

These six planned giving facts may sound a bit harsh, but they’re the truth — and they’re crucial if you want to succeed in the field.

The Gift of Attention

The Gift of Attention

I called a longtime friend of mine and asked him out for coffee, and he said, in a very somber tone, “I’m so busy. I am so busy, I have so much going on.” This “busyness” is turning into an epidemic. Even children are now contracting this illness and developing anxiety in school. If you want to love your donors, give them the gift of attention.

Perfect English vs Marketing

Donor-Centric Planned Giving Marketing

If you want people to pay attention to your direct mail intended to raise money, let those who are “smart” in marketing have the final say, not attorneys or tenured professors. Invest in donor-centric planned giving marketing!

I Just Found My 404 Page!

My 404 Page

Have you stumbled upon my 404 page? How does it look? Is it funny? Is it serious? Is it blank? Learn more about my – and YOUR – 404 page in this article!