Is December a Time to Plan for Year-End Charitable Giving?
Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of “touches” and not just one mailing planned.
Get Rid of Your Job-Hopping Habit Once and For All
Unfortunately, many in this industry are job hoppers. Why? Because truth be told, fundraising takes hard work and commitment, and many who land in fundraising tend to focus more on transactional duties than on doing their real job.
CRATs, nOObs, and Other Acronyms
Like cell phones, social media and text messages, acronyms have taken over our lives. But we had planned giving acronyms long before the birth of texts. What else does a CRAT stand for? Read and find out.
You Can’t Do It Alone
Study shows what successful people have in common: they spent a lot of time with someone who had been successful. In other words, they learned how to be successful. They had friends, mentors, influencers and coaches.
A Definitive Guide to Planned Giving Newsletters
I am often asked, “Viken, do planned giving newsletters work?” Yes they do, but it is the wrong question to ask.
Want to be a Better Fundraiser? Understand Money
Guess what. You’re closer to a millionaire than a millionaire is closer to a billionaire.
Copywriting Lessons from the Church
These funny headlines will make you laugh. And get inspired. Enjoy.
In Other Words…
Again and again, Dr. Russell James found that formal and technical terms reduce the chances that a prospective donor will be interested in making a planned gift. And we’ve been saying that since 1998. Yet, many nonprofits still do not take the advice.
You Need a Planned Giving Program
If you’re not pursuing planned gifts, the nonprofit next door is. If they win the heart of your donors, your cash gifts will follow out the door, too.
Is Your Week Planned? Effective Time Management Will Make You a Leader
Average people hate Mondays, and refer to Wednesday as “hump day” and then “Thank God it’s Friday.” If you are a leader, you should enjoy it all. The average consciousness lives for the weekend.
