Author: Viken Mikaelian

Start your week with a laugh:
Planned Giving Marketing
Viken Mikaelian

CRATs, nOObs, and Other Acronyms

Like cell phones, social media and text messages, acronyms have taken over our lives. But we had planned giving acronyms long before the birth of texts. What else does a CRAT stand for? Read and find out.

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You Can’t Do It Alone
Self Improvement & Career
Viken Mikaelian

You Can’t Do It Alone

Study shows what successful people have in common: they spent a lot of time with someone who had been successful. In other words, they learned how to be successful. They had friends, mentors, influencers and coaches.

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In Other Words…
Planned Giving Marketing
Viken Mikaelian

In Other Words…

Again and again, Dr. Russell James found that formal and technical terms reduce the chances that a prospective donor will be interested in making a planned gift. And we’ve been saying that since 1998. Yet, many nonprofits still do not take the advice.

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You Need a Planned Giving Program
Major Gifts
Viken Mikaelian

You Need a Planned Giving Program

If you’re not pursuing planned gifts, the nonprofit next door is. If they win the heart of your donors, your cash gifts will follow out the door, too.

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Developing Your Own Planned Giving Website
Planned Giving Marketing
Viken Mikaelian

Developing Your Own Planned Giving Website

Recently, an IT functionary at a large Midwestern institution convinced the Development team to produce their planned giving website in-house. It took them 8 months.

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Planned Gifts Take Too Long!
Planned Giving Marketing
Viken Mikaelian

Planned Gifts Take Too Long!

Planned gifts are not always deferred. Some provide immediate cash, some come in sooner than you think, and here are a few tips to accelerate them.

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