People often ask me about my life. What’s my background? Where’s my accent from? Where did I grow up? Where did you meet your wife? One of these days I’ll get around to answering all that… But the most common question I get is, “Viken, how did you get into planned giving?” Answer: By Accident.
Fundraising professionals focus on income as a measure of giving ability. The worried fundraiser thinks this way. “The prospective donor won’t give, because she won’t save money by being charitable. I won’t raise enough money to make my annual goals. My charity won’t accomplish its mission, and I’ll lose my job. What am I going to do?”
Becoming part of our network is a unique experience. You’ll receive timely communiqués, learning opportunities, webinars, client hours, get to try out new tools. We’re like a “central clearinghouse” for cutting-edge discoveries about marketing and other forms of intelligence drawn from thousands of thought leaders.
If you’re new to planned giving, you’re lucky you found this page. Established program? It’s a good refresher and has useful tips for your team.
“Direct mail is too expensive,” you say. Well, fine. Use something cheaper that does not work nearly as well.
If you’re not going after planned gifts, the bigger fish next door is. And since planned gifts are gifts from the heart, they inspire more cash gifts, too. This means, if the nonprofit next door wins your planned gifts, your cash gifts will walk out the door, too.
You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simpleminded. In reality, of course, it’s just the reverse. ~ Jack Welch, CEO, General Electric
It’s hard to explain how a Donor Advised Fund works to a donor. And when you try, they’re yawning. This creative marketing copy helps them get the point.
A direct mail campaign that’s not so vanilla. Only in the for-profit world. Would you have had the stomach for it?
A donor can donate a house, get a deduction, live there for life, and receive an annuity from the donation for life. Hmm … does not sound right.
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