Of all the marketing mistakes I’ve seen nonprofits make in planned giving, perfectionism is the second-worst. The first-worst is not doing any marketing at all. If you wonder why your planned giving program is inching along at a snail’s pace, perfectionism might be the problem.
If you follow philanthropy news, you’ve seen the headlines: “2022 Worst Year Ever for Fundraising!” “2023 Shaping Up to Be Even Worse!”
It’s time for a reality check: Your donors are on the internet—and your planned giving program should be, too. The argument that older donors aren’t computer savvy just doesn’t hold water anymore.
As a young ambitious person I remember boasting, “I’m a perfectionist.” And I was! I believed there was a right way to do everything. And I was downright obnoxious about it to the point that I would teach an employee how to hold a pencil. But now I know better.
It’s been two years since my mom died. But in my mind, she had already passed away seven years ago, with the onset of dementia.
Sometimes it seems like every nonprofit is currently searching for engaged, committed board members. You may live in a place where the usual CEOs, entrepreneurs, and political figures’ list of board assignments is already too lengthy to ask them to add your nonprofit too.
Charitable gift annuities are a dynamic planned giving vehicle that can provide a major gift to a nonprofit while also delivering peace of mind to your major donor.
Many nonprofits choose to set a clear fundraising expectation from each member of their nonprofit board. However some nonprofits choose to let their board members decide the amount of their gift to the organization each year. Others permit board volunteers to give in ways that aren’t financial. But what are the risks and rewards of setting a minimum board giving level?
Artificial intelligence is today’s most relentless buzzword, as teachers, bosses, online daters, and everyone else learns the advantages and disadvantages of allgorithm-predicted answers in our daily lives. But there is one place in your development department where AI does not belong.
One of the cleverest recent developments in planned giving are online solutions allowing donors to create their own will, at little cost and with no legal intervention. Is this a good idea? What are the advantages (or disadvantages) for nonprofits and development pros?
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