Does a Planned Gift Donor Need a Lawyer to Draft a Will?
One of the most frequently asked questions in planned giving is whether or not a planned gift donor needs a lawyer to write their will. In this article, we answer the question, and give some important fundraising tips for your non-profit.
Trust is The Most Important Element of Fundraising
Achieving trust doesn’t happen overnight. Yet it is the most important element of fundraising for your nonprofit organization. Building trust takes time, persistence, consistency, and dedication. It also takes audience awareness of your “brand.” And creating that awareness means consistent marketing — an investment far too many nonprofits are afraid to make.
The Major Gift Metrics You Need to Track
On average, 88% of a nonprofit’s revenue comes from the top 12% of its donors. This shows how crucial major gifts are to an organization’s overall fundraising strategy. Additionally, major donors not only provide nonprofits with sustained financial security but are often co-creators of many programs and initiatives. Learn how to track major gift metrics to succeed with your major donor program.
Nonprofit Video Marketing is Your Organization’s New Best Friend
Studies consistently show that businesses using video marketing have phenomenally increased their lead generation. Your nonprofit can enjoy the same success by using video to market your planned and major gifts programs. Here’s why a nonprofit video marketing program is so important for your fundraising efforts.
Can Donors Use an Online Will Planner to Draft a Will?
Many fundraisers and advisors hold a deeply rooted belief that donors should always use an attorney to draft their wills. Yet many wealthy (and not-so-wealthy) individuals have had success with using an online will planner to handle their estates. This article looks at whether online will planners can be used for creating wills and bequests that support your non-profit.
Donor Stories Motivate and Inspire Others to Give
Donor stories are among the most effective ways to reach and engage with your audience. That’s why it’s important to have a system in place to pursue, record and share donor stories. Use the tips in this article to help you effectively utilize donor stories for fundraising at your non-profit.
Gifts for Donors or Legacy Society Members
Personally, I don’t want another paperweight, it just makes my trashcan heavier. But if someone brought me the best baklava money can buy, that would go in my belly quickly — and be greatly appreciated. So what are some of the best gifts your nonprofit can send to legacy society members and other key donors? Here are some ideas.
Well-Managed Oil and Gas Interests Can Fuel Non-Profit Endowments
Your donor gave you an in-kind gift that you thought had nominal value, but when it was appraised, it was worth a lot more? This kind of pleasant surprise is not uncommon for charities that accept in-kind gifts of oil and gas interests. Non-profit endowments benefit when they accept more than just cash gifts.
Postcards From the Edge of Fundraising Agita
How do you thank your alumni donors? We give them gifts. Every year. These can range from the mundane (a printed calendar) to the ridiculous (a bobble-head doll), to the more expensive-and-mundane (an engraved glass mug or paperweight.) Here’s how to end the agita and understand how to best steward and recognize your alumni givers.
Do-It-Yourself Fundraising Analytics to Boost Planned Giving AND the Annual Fund
Fundraising analytics are important for the health of your non-profit’s development program. Without basic wealth and demographic information, you won’t be able to effectively fundraise from those in your non-profit’s CRM. If your database doesn’t provide basic fundraising analytics, you can, with a little work, do it yourself. Here’s how to do it effectively.
