Planned Giving Blog

Together We Can Achieve More Written on Chalboard
People Need People
By: Viken Mikaelian

“I wonder how many churches and charitable organizations realize that community is one of the greatest gifts they have to offer … and these things are so valuable that people are willing to make their resources available to sustain them. Fundraising must always aim to create new, lasting relationships.”

The Bridge Built With a Kite
A Kite Starts First Suspension Bridge
By: Viken Mikaelian

It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.

humorous image of fundraiser panicking over declining gift annuity rates
Leave CGA Rate News for Wall Street
By: Viken Mikaelian

If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special.

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