Planned Giving Blog

Keep the Romance Alive Postcard
Keep the Romance Alive
By: Viken Mikaelian

How does your organization retain its donors? Do you stay in touch frequently, letting them know what’s happening in your quest to make the world a better place. Do you show them how their support is changing lives? Do you keep the bond you initially created with them strong? Do you send thank-you cards or postcards “just because?”

retro illustration young woman saying nobody loves me
You Had Me at Bequest
By: Mindy Aleman

The relationship between fundraisers and potential donors is like dating. And, just like the dating world, in fundraising, there are duds, and there are keepers. Which kind of fundraiser are you?

Together We Can Achieve More Written on Chalboard
People Need People
By: Viken Mikaelian

“I wonder how many churches and charitable organizations realize that community is one of the greatest gifts they have to offer … and these things are so valuable that people are willing to make their resources available to sustain them. Fundraising must always aim to create new, lasting relationships.”

The Bridge Built With a Kite
Bridge Built With a Kite
By: Viken Mikaelian

It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.

humorous image of fundraiser panicking over declining gift annuity rates
Leave CGA Rate News for Wall Street
By: Viken Mikaelian

If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special.

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