Burgers and marketing: Years ago, you would have hopped in the car and searched for a restaurant with a full parking lot and plenty of local license plates. Now you start surfing the internet using Yelp and TripAdvisor. So what?
Planned Giving Blog
How does your organization retain its donors? Do you stay in touch frequently, letting them know what’s happening in your quest to make the world a better place. Do you show them how their support is changing lives? Do you keep the bond you initially created with them strong? Do you send thank-you cards or postcards “just because?”
“I wonder how many churches and charitable organizations realize that community is one of the greatest gifts they have to offer … and these things are so valuable that people are willing to make their resources available to sustain them. Fundraising must always aim to create new, lasting relationships.”
It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.