Give and Take

Did you know that more than 90% of planned gifts are beneficiary designations? And by simply promoting beneficiary designations to your prospects, your organization will see its endowment grow by leaps and bounds. [Here’s a handy Beneficiary Designations Gift Planning Toolkit you can use.] Why? What makes this particular planned gift so attractive? It’s the simplicity. Giving a beneficiary designation is literally as easy as filling out a form. The form names the individuals and charities you want to support, and specifies the percentage of the assets you want each beneficiary to receive.  They are very simple to give, easy to arrange, and usually do not require an attorney. So what’s the easiest way to market them? By mailing at least 4 postcards on beneficiary designations to your donors and prospects this year. Do not try to get creative with award-winning designs. Just concentrate on getting the word out. It

Here are ten tips that I’ve developed by studying — and emulating — the habits of people who live the good life.

  Wondering What’s Ahead? Stop speculating and find out what the movement to merge planned giving with major gifts and principal gifts really means. Download our special report [PDF; instant free download]. Our panel of six industry experts covers topics including, “What are the pros and cons of a merge?” “What are the implications for planned giving as a specialty?” “When is it time to ‘outsource’ gift planning?” and “What can the car industry teach the philanthropy sector? Jeff Comfort Camilyn Leone, Esq. Dr. Scott Janney Scott Lumpkin Lisa Repko Lynne Ierardi, JD   Download our Special Report. Thanks to Dr. Rebecca Janney for conducting the interviews. New to planned giving? Learn how gift planning vehicles work (a 100 mile high review with videos). Or purchase The Ultimate Quick Reference Planned Giving Pocket Guide. Categories: Giving, Self Improvement

Will the new tax law doom your nonprofit? Or will it stimulate the economy and be a fundraising boon?

The face of philanthropy is changing: Researchers found that many donors want to talk with an advisor before they'll even approach a nonprofit to discuss their intentions.

Two great quotes from Mario Andretti: “If everything seems under control you are not going fast enough.” and “Don’t look at the wall.”

What does wanting to meet (and marry) a rich guy have to do with planned giving? More than you think, and it all boils down to the meaning of the word "rich." This puts "I want to meet a rich donor" in a whole new light.

“Dad, you are sitting on Apple stock. Why don’t you donate some, avoid capital gains tax, get a deduction, and receive guaranteed income for life—some of it tax-free?” “Is that legal?” he asked.

Creating marketing content yourself is an excuse of not doing your job. You can easily upset donors, board members and lose opportunities.

You get in the elevator to head up to the 12th floor. A prospect you’ve always wanted to talk to enters at 3. He recognizes you and says, “I’ve seen you before. What do you do for the institution?”

Testimonials by satisfied donors, or by recipients of your organization’s services, automatically carry more credibility than anything you could say about yourself. They are an important part of your planned giving marketing message because they tell a potential donor what you can't.

With 30+ years of planned giving successes in my history, I’m now considered a thought leader in the industry. That's because I learned one crucial lesson: Planned giving is about people. Focus on the people and the rest is easy.

If your administration does not realize the importance of planned giving, your job is to explain it to them. The money is there — and it shows up when people understand the need. Would you ever tell your heart surgeon that his fee is not in your budget?

Do you set daily goals? Do you think multitasking is helpful? Do you know the difference between motion and action? These 8 hacks will get your productivity — and your career — energized.

What's your biggest planned giving marketing challenge? Here's what 12 philanthropy professionals from 11 different parts of the country had to say about theirs.

Companies like to boast about what they do. Apparently, many firms also like to do far more than they should. More and more in the planned giving community I see “marketing” firms promising their clients the world.

Says the panicked board member… until you show him a better way to lower risk.  Has this ever happened to you? A board member or finance officer who is unfamiliar with gift annuities sees a big liability on the books and panics. “Why are we doing this?” they ask. Their concern is understandable. A charity normally pays a donor around 40-60 percent of the original gift in interest. For someone who isn’t familiar with gift annuities, that seems like a very bad way to raise money. Unfortunately, the knee jerk reaction is all to often to pull the plug. Stop issuing CGAs and let the existing pool run its course. But there couldn’t be a riskier solution. Without newer contracts coming in at lower payout rates, it is an actuarial certainly that the program will eventually run out of funds. Then the generous gifts your donors made will be all for naught. Reinsuring does nothing to offload risk.  Non-profit organizations often receive

What is the single biggest excuse people use to not do things they say they want to do? Wait for it... (No pun intended.) "I don’t have time." We’re about to blow that excuse away.

My colleague was at her wits’ end with a donor we’ll call Philip. Everything about Philip screamed MAJOR DONOR OF THE HIGHEST LEVEL! He had all three As of a great donor prospect.

Direct mail is king. But kings can be dethroned. Well-intentioned organizations do it all the time. Avoid these common mistakes to ensure your direct mail campaign is as kingly as it should be.

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Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.

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