Planned Giving Blog

People Representing Donors and Prospects
Find Your Audience, Then Find Your Money
By: Viken Mikaelian

It’s my experience that your audience is the single most powerful and most important element in the mix. If your marketing campaign is to get results, whether you use direct mail, print pieces, or e-mail, you must first make certain that the right audience is getting your message.  As I see it, finding the right audience determines 60 percent of the outcome.

3D colorful signpost with four arrows - "right", "wrong", "decision", "choice".
Bourbon, Ethics, Fundraising
By: Viken Mikaelian

Your organization helps teenagers with substance abuse. One of your board members announces he’s received a large inheritance from his grandfather and is going to donate $250,000 in his grandfather’s name. The local paper discovers granddad made his money from the sale and distribution of alcohol.

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