Give and Take

What Works and What Doesn’t in Planned Giving Marketing
Planned Giving Marketing
Viken Mikaelian

What Works and What Doesn’t in Planned Giving Marketing

When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families. Here’s how to do planned giving marketing the right way!

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stop multitasking
Effective fundraising
Dan Rice

Stop Multitasking… it Reduces Your Productivity!

So you think you’re good at multitasking? You can talk on the phone, write an email and schedule a dentist appointment online all at once, can you? Scientific studies show that’s not true. It’s time to stop multitasking, before you destroy your productivity!

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Fundraising competition
Planned Giving Marketing
Dennis Haber

Learning to Love Fundraising Competition

As nonprofits share best practices and reveal their most coveted success stories, you don’t often hear the word “competition.” Wake up. Fundraising competition is here and it is only going to get more intense.

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Planned Giving Website features
Planned Giving Marketing
Viken Mikaelian

Top 8 Features of a Planned Giving Website

If you want your planned giving websites to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid.

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What Does the Future Hold? A Bold Prediction.
Uncategorized
Viken Mikaelian

What Does the Fundraising Future Hold? A Bold Prediction.

As we settle into another month of staying indoors, a lot of people and so-called experts are making a lot of speculations about what’s next — for public health, for the economy, for our society as a whole. Here’s what we think the fundraising future holds…

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My Apple Tree
Relationships
Viken Mikaelian

My Apple Tree

Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. ~ Martin Luther

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Six Tough Planned Giving Marketing Facts.
Planned Giving Marketing
Viken Mikaelian

Six Tough Planned Giving Facts

These six planned giving facts may sound a bit harsh, but they’re the truth — and they’re crucial if you want to succeed in the field.

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Making Estate Planning Accessible, Simple, Personal, Secure and FREE!

Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.

Reach out! We look forward to hearing from you.

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