U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public.
May 30, 2020 Read more
Planned Giving Blog
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families.
May 15, 2020 Read more
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving.
So you think you’re good at multitasking? You can talk on the phone, write an email and schedule a dentist appointment online all at once, can you?
May 14, 2020 Read more
May 5, 2020 Read more
As nonprofits share best practices and reveal their most coveted success stories, you don’t often hear the word “competition.” Wake up. Competition is here and it is only going to get more intense.
April 27, 2020 Read more
If you want your planned giving website to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid.
April 6, 2020 Read more
As we settle into another month of staying indoors, a lot of people and so-called experts are making a lot of speculations about what’s next — for public health, for the economy, for our society as a whole.
April 3, 2020 Read more
Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. ~ Martin Luther
These six planned giving facts may sound a bit harsh, but they’re the truth — and they’re crucial if you want to succeed in the field.
March 16, 2020 Read more