If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special.
Your donors and prospects are researching. Investing. And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist.
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public.
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families.
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving.
So you think you’re good at multitasking? You can talk on the phone, write an email and schedule a dentist appointment online all at once, can you?
As nonprofits share best practices and reveal their most coveted success stories, you don’t often hear the word “competition.” Wake up. Competition is here and it is only going to get more intense.
If you want your planned giving website to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid.