Any fundraiser can raise more and larger gifts by using our proven marketing tools, because they get the point across to your donors without thought. We’re giving away a secret.
June 20, 2020 Read more
Planned Giving Blog
In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon.
June 14, 2020 Read more
If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special.
June 11, 2020 Read more
Your donors and prospects are researching. Investing. And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist.
June 6, 2020 Read more
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
June 5, 2020 Read more
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public.
May 30, 2020 Read more
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families.
May 15, 2020 Read more
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving.
So you think you’re good at multitasking? You can talk on the phone, write an email and schedule a dentist appointment online all at once, can you?
May 14, 2020 Read more
As nonprofits share best practices and reveal their most coveted success stories, you don’t often hear the word “competition.” Wake up. Competition is here and it is only going to get more intense.
April 27, 2020 Read more