Give and Take

Planned Giving Website features
Planned Giving Marketing
Viken Mikaelian

Top 8 Features of a Planned Giving Website

If you want your planned giving websites to do more than just take up space – if you want it to actually communicate with your prospects and motivate them to plan a gift – here are the features to look for, and the ones to avoid.

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What Does the Future Hold? A Bold Prediction.
Uncategorized
Viken Mikaelian

What Does the Fundraising Future Hold? A Bold Prediction.

As we settle into another month of staying indoors, a lot of people and so-called experts are making a lot of speculations about what’s next — for public health, for the economy, for our society as a whole. Here’s what we think the fundraising future holds…

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My Apple Tree
Relationships
Viken Mikaelian

My Apple Tree

Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. ~ Martin Luther

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Six Tough Planned Giving Marketing Facts.
Planned Giving Marketing
Viken Mikaelian

Six Tough Planned Giving Facts

These six planned giving facts may sound a bit harsh, but they’re the truth — and they’re crucial if you want to succeed in the field.

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The Gift of Attention
Uncategorized
Viken Mikaelian

The Gift of Attention

I called a longtime friend of mine and asked him out for coffee, and he said, in a very somber tone, “I’m so busy. I am so busy, I have so much going on.” This “busyness” is turning into an epidemic. Even children are now contracting this illness and developing anxiety in school. If you want to love your donors, give them the gift of attention.

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Donor-Centric Planned Giving Marketing
Direct Mail and Planned Giving
Viken Mikaelian

Perfect English vs Marketing

If you want people to pay attention to your direct mail intended to raise money, let those who are “smart” in marketing have the final say, not attorneys or tenured professors. Invest in donor-centric planned giving marketing!

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My 404 Page
Uncategorized
Viken Mikaelian

I Just Found My 404 Page!

Have you stumbled upon my 404 page? How does it look? Is it funny? Is it serious? Is it blank? Learn more about my – and YOUR – 404 page in this article!

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Making Estate Planning Accessible, Simple, Personal, Secure and FREE!

Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.

Reach out! We look forward to hearing from you.

800-490-7090
succeed@plannedgiving.com

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