Give and Take

What We Don’t Do
Uncategorized
Viken Mikaelian

What We Don’t Do

Companies like to boast about what they do. Apparently, many firms also like to do far more than they should. More and more in the planned giving community I see “marketing” firms promising their clients the world.

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Get Rid of Your CGA Program!
Uncategorized
Chelsea Dinsmore

Get Rid of Your CGA Program!

Says the panicked board member… until you show him a better way to lower risk.  Has this ever happened to you? A board member or finance

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How to Be Massively Productive
Effective fundraising
Brent Hafele

How to Be Massively Productive

What is the single biggest excuse people use to not do things they say they want to do? Wait for it… (No pun intended.) “I don’t have time.” We’re about to blow that excuse away.

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Do You Know This Magic Key Question?
Marketing Planned Giving
Rebecca Langley

Do You Know This Magic Key Question?

My colleague was at her wits’ end with a donor we’ll call Philip. Everything about Philip screamed MAJOR DONOR OF THE HIGHEST LEVEL! He had all three As of a great donor prospect.

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Kill Your Print Marketing Campaign
Marketing Planned Giving
Viken Mikaelian

Kill Your Print Marketing Campaign

Direct mail is king. But kings can be dethroned. Well-intentioned organizations do it all the time. Avoid these common mistakes to ensure your direct mail campaign is as kingly as it should be.

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Add Hours Back Into Your Week
Self Improvement
Hugh McNichol

Add Hours Back Into Your Week

If your idea of increasing productivity is petitioning the universe to add a few hours to the day, take heart. There are less cosmically improbable ways. Let’s glance at how technology can work in your favor and add hours back into your week.

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Marketing Planned Giving to Advisors
Marketing Planned Giving
Viken Mikaelian

Marketing Planned Giving to Advisors

In a perfect world, all of your benefactors who receive your planned giving mailing will immediately decide it’s a good idea, call their advisor for the go ahead, and then make your institution a gift that changes not only the trajectory of your long-term revenue goals, but your career as well.

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Get Un-Stuck and Get Moving
Relationships
Dan Rice

Get Un-Stuck and Get Moving

There are many smart people walking around with brilliant ideas in their heads, but just a small few of them can manage to take action and make something happen.

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