What’s the True Measure of Wealth?
Fundraising professionals focus on income as a measure of giving ability. The worried fundraiser thinks this way. “The prospective donor won’t give, because she won’t save money by being charitable. I won’t raise enough money to make my annual goals. My charity won’t accomplish its mission, and I’ll lose my job. What am I going to do?”
New to Planned Giving? Check Out These Resources
If you’re new to planned giving, you’re lucky you found this page. Established program? It’s a good refresher and has useful tips for your team.
Quiz: Which is More Powerful?
“Direct mail is too expensive,” you say. Well, fine. Use something cheaper that does not work nearly as well.
Planned Giving for Smaller Nonprofit: 10 Reasons
If you’re not going after planned gifts, the bigger fish next door is. And since planned gifts are gifts from the heart, they inspire more cash gifts, too. This means, if the nonprofit next door wins your planned gifts, your cash gifts will walk out the door, too.
What a Difference a “Comma” Makes
“Oh, you’re one of those people who care about the black squiggly marks,” the Director of Development told me.
Simplicity May Be Complicated, but It’s Key
You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simpleminded. In reality, of course, it’s just the reverse. ~ Jack Welch, CEO, General Electric
“Get a Charitable Deduction Now for a Gift You Make Later”
It’s hard to explain how a Donor Advised Fund works to a donor. And when you try, they’re yawning. This creative marketing copy helps them get the point.
Pigeon Poop. Lear Jets. Planned Giving Newsletters. Direct Mail. And More …
A direct mail campaign that’s not so vanilla. Only in the for-profit world. Would you have had the stomach for it?
I Did Not Know This Planned Gift Existed
A donor can donate a house, get a deduction, live there for life, and receive an annuity from the donation for life. Hmm … does not sound right.
Marketing, Boy Meets Girl & Planned Giving
I am amused when a client hires us and then tells us what to do. My favorite inquiry is, “We’d like to send out a planned giving postcard and see if something will happen.”
