From Likes to Donations: The Currency of Nonprofit Marketing
You’ve seen it before: a nonprofit posts about a successful event on its Facebook page (or LinkedIn, or Twitter, or Pinterest, or…) and racks up thousands of likes and shares. The team high-fives and takes a bow and … then what happens?
Nurture Major Donors with a Major Donor Society
Asking an influential member of your community for a large gift is often an intimidating task. While effective donor prospecting can eliminate some of the anxieties involved, tools like a major donor society also go a long way to secure a big ask. Major donor societies provide exclusive, insider access to your highest-dollar donors, generating significant revenue by developing intimate relationships with excellent stewardship.
Estate Gifts Do’s and Dont’s
Estate gifts, also known as planned or legacy gifts, are a vital component of many nonprofits’ fundraising strategies. Soliciting bequests or estate gifts can significantly impact an organization’s financial sustainability and long-term success. However, soliciting estate gifts requires a delicate and thoughtful approach to ensure that donors feel respected, valued, and inspired. Here are some essential Dos and Don’ts to guide your nonprofit’s fundraising and planned giving efforts.
Importance of Estate Planning: Why You Need an Estate Plan
Let’s face it: Estate planning isn’t exactly a dinner table conversation starter. But trust me, it’s one of those adulting tasks that’s way more important than we often give it credit for. So, what’s all the fuss about?
Why It’s Important To Inform Nonprofits About Your Planned Gifts
It may seem silly, but it’s true — and it’s a step many donors forget. A 2019 Special Report from Giving USA found that just 4 percent of donors always report their planned gifts to organizations, and 38.7 percent sometimes inform the organizations.
The Numbers Don’t Lie: Planned Giving is a Lifeboat Against Inflation
A new report from Giving USA shows that despite charitable giving reaching a new high for 2023, inflation took a hefty toll. It proves what we’ve been saying all along: Planned giving works, and it’s a lifeboat in the stormy waters of inflation.
10 Important Reasons Why Everyone Needs a Will
Over 60 percent of all Americans are missing a critical legal document: Their last will and testament. While there are a lot of important reasons to create a will and keep it updated, here are the Top 10.
The Big DAF Gaffe
A lot of donors are leaving undistributed assets in their DAFs — defeating the intent of a donor-advised fund. What’s the solution before a government crackdown? Here are some answers.
A Mountain of Evidence for Nonprofits: Donor Stories Work
First-hand accounts back it up. The data proves it. And numbers don’t lie. But despite hearing over and over again that donor stories sell, they still remain one of the most under-utilized tools in planned giving.
Sometimes, the Same Old Thing Is a Good Thing
As marketing guru Seth Godin says, repetition builds trust, and consistency stands out. Have you ever been annoyed at a company just because it made a change to its marketing or advertising campaigns? Maybe it was a business that switched its slogan for no reason; or maybe it was a firm that did a complete about-face and changed its name to something ridiculous or created a brand-new ad campaign, when the old one was working quite well.
