Nowhere To Go But Up
If you follow philanthropy news, you’ve seen the headlines: “2022 Worst Year Ever for Fundraising!” “2023 Shaping Up to Be Even Worse!”
Do You Really Need a Planned Giving Website?
A planned giving website gives our “silent donors” (the ones who choose not to tell us about a planned gift) a place to go for information. Even the oldest prospects are online these days — they’re connecting with friends and family on social media; getting news from their favorite network’s website; and learning more about the causes they love by visiting them online. An online presence for your planned giving program is a 24/7 tool.
Copywriting and Branding Essentials
We’ve all seen those late-night TV infomercials by high-energy pitchmen selling the same old products year after year since the ’90s: “Just set it, and forget it!”, “Operators are standing by!”, “But wait, there’s more!” Regardless of what you think about their advertising styles, many of those companies are still around and enjoying hefty bottom lines by selling Showtime Rotisserie Grills, ThighMasters, Snuggies, and Ginsu Knives. And their success rates can be traced to one common denominator: consistent branding.
Why You Need a Planned Giving Website
It’s time for a reality check: Your donors are on the internet—and your planned giving program should be, too. The argument that older donors aren’t computer savvy just doesn’t hold water anymore.
Energize Your Board with a Board Mentorship Program
Sometimes it seems like every nonprofit is currently searching for engaged, committed board members. You may live in a place where the usual CEOs, entrepreneurs, and political figures’ list of board assignments is already too lengthy to ask them to add your nonprofit too.
Master This Planned Gift: Charitable Gift Annuity
Charitable gift annuities are a dynamic planned giving vehicle that can provide a major gift to a nonprofit while also delivering peace of mind to your major donor.
Engage Major Donors with a Commissioning Club
The textbook definition of a commission is, “a fee paid to an agent or employee for transacting a piece of business or performing a service.” However I prefer to think of a commission, in terms of the nonprofit world, as connecting inspiration with financial and community support. Commissioning clubs provide a uniquely inspirational way to connect major donors intimately with the cause they care about.
Don’t Build a Major Gifts Program Without a Culture of Philanthropy
A culture of philanthropy ranks as one of the most vital foundations to a successful development department. Nonprofits looking to boost fundraising and build substantial relationships with major donors should first measure the strength of their organization’s culture of philanthropy.
Should My Nonprofit’s Board Set a Minimum Gift?
Many nonprofits choose to set a clear fundraising expectation from each member of their nonprofit board. However some nonprofits choose to let their board members decide the amount of their gift to the organization each year. Others permit board volunteers to give in ways that aren’t financial. But what are the risks and rewards of setting a minimum board giving level?
Web-Based Will-Making Software
One of the cleverest recent developments in planned giving are online solutions allowing donors to create their own will, at little cost and with no legal intervention. Is this a good idea? What are the advantages (or disadvantages) for nonprofits and development pros?
