Category: Planned Giving Marketing

Planned Giving Websites
Planned Giving Marketing
Viken Mikaelian

Why You Need a Planned Giving Website

It’s time for a reality check: Your donors are on the internet—and your planned giving program should be, too. The argument that older donors aren’t computer savvy just doesn’t hold water anymore.

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Mentor with new board member
Planned Giving Marketing
Viken Mikaelian

Energize Your Board with a Board Mentorship Program

Sometimes it seems like every nonprofit is currently searching for engaged, committed board members. You may live in a place where the usual CEOs, entrepreneurs, and political figures’ list of board assignments is already too lengthy to ask them to add your nonprofit too.

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Involve engage sign
Major Gifts
Caitlin Fillmore

Engage Major Donors with a Commissioning Club

The textbook definition of a commission is, “a fee paid to an agent or employee for transacting a piece of business or performing a service.” However I prefer to think of a commission, in terms of the nonprofit world, as connecting inspiration with financial and community support. Commissioning clubs provide a uniquely inspirational way to connect major donors intimately with the cause they care about.

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Culture of Philanthropy
Major Gifts
Caitlin Fillmore

Don’t Build a Major Gifts Program Without a Culture of Philanthropy

A culture of philanthropy ranks as one of the most vital foundations to a successful development department. Nonprofits looking to boost fundraising and build substantial relationships with major donors should first measure the strength of their organization’s culture of philanthropy.

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Minimum
Planned Giving Marketing
Viken Mikaelian

Should My Nonprofit’s Board Set a Minimum Gift?

Many nonprofits choose to set a clear fundraising expectation from each member of their nonprofit board. However some nonprofits choose to let their board members decide the amount of their gift to the organization each year. Others permit board volunteers to give in ways that aren’t financial. But what are the risks and rewards of setting a minimum board giving level?

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Online Will Planning
Planned Giving Marketing
Viken Mikaelian

Web-Based Will-Making Software

One of the cleverest recent developments in planned giving are online solutions allowing donors to create their own will, at little cost and with no legal intervention. Is this a good idea? What are the advantages (or disadvantages) for nonprofits and development pros?

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Emotional Intelligence
Major Gifts
Barbara Kappel

Emotional Intelligence: The Key Ingredient to Major Gifts Success

I have experienced many rewarding moments among top philanthropic donors and nonprofit leaders. If you are reading this article, you likely fit within one or both of these populations and understand that, as Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.”

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An image showing a woman's hands stretching a tape measure across the bottom of the word "success," to illustrate a PlannedGiving.Com blog post called "How do you measure fundraising success?"
Planned Giving Marketing
Viken Mikaelian

How Do You Measure Fundraising Success?

We’re asked this question often. And since marketing is such a complex field, the answer can certainly be complex. In fact, the definition of success is subjective – and sometimes it is all over the place. But as you know, I believe in not just simplifying, but oversimplifying. So I’m going to answer in trademark PlannedGiving.Com fashion and break it down into basics.

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