Finding Your Best Planned Giving Prospects
Whether you’re kicking off a fledgling planned giving program or you’re comfortably positioned with a legacy society, it doesn’t take a data scientist to help you find your best prospects. It DOES, however, start with your donor data. This blog explains why data is essential.
Did You Know – Whining is Good for Donor Retention?
Did anyone ever tell you, “Quit your whining?” Complaining is practically second nature for most of us, and some people have been known to raise it to an art form. The thing is, no one likes a whiner, right? Well, think again. In this article, you’ll learn why letting your donors complain can actually be GOOD for your donor retention efforts!
How Collaboration Builds a Better Fundraising Team
Collaboration draws upon the unique skillsets of individuals to achieve a common goal among a group. But for specialization to work, teaming up (aka, collaboration) with others who have complementary skills is critical. And I am happy to see that’s becoming the norm in philanthropy. Putting processes in place to increase collaboration at your non-profit will help you build a stronger fundraising team.
That’s No Way to Treat a Donor
Like dating, you have an ongoing relationship with your donors, and there is a right way and a wrong way to treat a donor— to keep them happy; to show you truly appreciate them; to “keep the romance alive.” Here’s how to treat your donors the right way to make sure they keep giving again and again!
The Best Prospects Are Still Loyal Donors
Loyal donors are more likely to make a planned giving. Nurture your loyal donors who give once or twice, and they will give lifetime. In order to nurture your loyal donors, you need to thank them, recognize them, and steward them the right way!
Contemporary Women and Wealth
Which would you choose: buying yourself a pair of Jimmy Choos, or the opportunity to help someone else buy much-needed shoes? In this article, we discuss women and wealth… and in particular, how your non-profit can raise more money from the women, who statistically outlive men and thus control the wealth of most families during prime planned giving years.
Beauty is in Ear of the Beholder
The tone of your voice matters. That’s true in business, in life, and in fundraising. Have you given much though to how you sound to other people, and how they perceive the tone of your voice? If not, now is the time to start.
Preparing for a High Profile Major Gifts Job Interview
With a high profile job interview coming up, it’s important to practice some effective, job-winning strategies that can help you outshine your competition. Use these tips and strategies to prepare for – and win – the job of your dreams.
Mission Positioning During Tough Times
Figuring out your mission positioning can be tough during down markets and time of economic uncertainty. Cutting marketing activity right now is risky, contrary to what you might think. You’ll save on the short term, but lose in the long-term.
The Planned Giving Appeal Letter
The planned giving world is inundated with so much legalese and technical jargon, a simple planned giving appeal letter usually reads like a privacy statement sent out by a credit card company. It’s enough to send a corporate lawyer straight to sleep — and those are the folks who write privacy statements! Appeal to emotion.
