Category: Sustainability

One of the most important concepts in fundraising is return on investment (ROI). You need to know the ROI of every activity to carry out in your development program. Use the tips in this article to learn the basics of calculating the planned giving ROI for your organization’s planned gift program!

Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. There’s a very real cost to failing to take action – it directly impacts your fundraising return on investment (your fundraising ROI). Learn more and see how to combat inaction today!

Many people think of last century as the golden age of philanthropy. They think of the huge bequests and foundations (Pew, Carnegie, Mellon, etc.) – but the truth is that today – right now – we are just entering the true golden age of philanthropy. Is your organization prepared to adjust for the new era?

Do you have any resolutions for the new year? Your non-profit does great work and needs to raise more money in order to do more good in the world. Maybe it’s time to create some new year’s resolutions to help you think big – and dream big – at your non-profit this year!

Fact: More than 60% of Americans do not have a will. That means they’ll have no say in how their estate is distributed. It also means they won’t have an opportunity to establish their legacy by leaving your nonprofit a transformative planned gift. But you have the power to change all that. Learn how, using the power of our LegacyPlanner tool!

Don’t let gift planning misconceptions get in your way.  They’re just an opportunity for a conversation about what gift planning can really do for your nonprofit. Here are the most common misconceptions about charitable gift planning, and how you can handle them quickly and effectively with your donors.

As nonprofits grow and improve their fundraising capacity, they may enter into the stage of considering endowments. While investments may seem intimidating for new organizations, experienced nonprofits know that their longevity depends on them. How strong is your nonprofit’s endowment fundraising system?

Now more than ever, effective marketing is critical for a nonprofit to survive and grow its mission. Learn the fundamentals of nonprofit marketing, including branding, market research, finding your target audience, developing criteria to measure a campaign’s success, and earning your donors’ trust.

Does your nonprofit need and endowment? The answer is almost certainly “yes.” In this article, we discuss the reasons why endowments are so important and the different ways you can help your organization succeed by building an endowment starting this year.