Fundraising professionals focus on income as a measure of giving ability. The worried fundraiser thinks this way. “The prospective donor won’t give, because she won’t save money by being charitable. I won’t raise enough money to make my annual goals. My charity won’t accomplish its mission, and I’ll lose my job. What am I going to do?”
We were wrong. Aretha Franklin did write a will. Several, in fact. One found under her seat cushion.
Most “experts” place the practice as having been birthed in the 1970s — or maybe as far back as the ’40s. So it’s safe to say the first planned gift must have been made sometime in those decades. Right?
Do you know how to tap into a donor’s motivation to give? Have you nailed “the Passion Question?”
When Aretha Franklin passed away she left behind a musical legacy that spanned more than six decades. She also left behind an expensive legal mess for her family. The Queen…
What’s the big deal about planned giving anyway? When it comes to things we don’t understand, or may be intimidated by, there’s always a reason to avoid taking a closer …
Wouldn’t it be great if every donor simply gave cash or publicly traded stock? And, did not ask for a pledge period of greater than five years?
While most donors do fit this description, there are others who present challenges in terms of the proposed structure of their gifts.
What does wanting to meet (and marry) a rich guy have to do with planned giving? More than you think, and it all boils down to the meaning of the word “rich.” This puts “I want to meet a rich donor” in a whole new light.
When Aretha Franklin passed away last month, she left behind a musical legacy that spanned more than six decades. She also left behind an expensive legal mess for her family….
One’s legacy comes in many different colors: This infographic details helpful facts and figures related to bequests, wills and charities. It’s perfect for presentations, newsletters, blogs, websites, social media, etc. — and it’s free for you to use.
Q: Do you have data on the average age (or age range) of a donor when he makes his first planned gift commitment (bequest intention, CGA, trust, etc.)?
Long-term study shows multiple benefits for charities to get in the estate plan sooner. We all know charitable estate giving is a big deal. In comparison, despite all of the…