Planned Giving Marketing

The Bridge Built With a Kite
Bridge Built With a Kite
By: Viken Mikaelian

It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.

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