“Direct mail is too expensive,” you say. Well, fine. Use something cheaper that does not work nearly as well.
June 27, 2019 Read more
Planned Giving Marketing
“Oh, you’re one of those people who care about the black squiggly marks,” the Director of Development told me.
June 19, 2019 Read more
You can’t believe how hard it is for people to be simple, how much they fear being simple. They worry that if they’re simple, people will think they’re simpleminded. In reality, of course, it’s just the reverse. ~ Jack Welch, CEO, General Electric
June 14, 2019 Read more
A direct mail campaign that’s not so vanilla. Only in the for-profit world. Would you have had the stomach for it?
June 12, 2019 Read more
A donor can donate a house, get a deduction, live there for life, and receive an annuity from the donation for life. Hmm … does not sound right.
June 11, 2019 Read more
We worked with a client that’s a women’s breast cancer foundation with over two million Facebook followers. This is very impressive. So how did they do it?
June 11, 2019 Read more
I am amused when a client hires us and then tells us what to do. My favorite inquiry is, “We’d like to send out a planned giving postcard and see if something will happen.”
June 6, 2019 Read more
Marketing planned gifts is not rocket science. This article is an excellent refresher.
May 25, 2019 Read more
Are you nurturing your donors? One way to do it is by asking them to tell their story. People like to talk about themselves. It’s natural.
May 24, 2019 Read more
Some people in our industry have made planned giving so moribund that they can put a cat on speed to sleep. Vendors included.
May 20, 2019 Read more
Too Busy? Or is it Planned Giving Placed on the Back Burner, Again. They say that planned giving is being placed on the back-burner because of tight budgets, smaller staffs…
April 20, 2019 Read more
Annual giving tends to focus on immediate needs. Planned giving is more focused on long-term growth. Although we need both, focusing on long-term growth creates stability.