In today’s economic environment, a legacy planned giving initiative helps you tap the hidden enormous potential of your loyal donors and transform the growth trajectory of your organization.
July 2, 2020 Read more
Planned Giving Marketing
It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.
June 26, 2020 Read more
In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon.
June 14, 2020 Read more
Your donors and prospects are researching. Investing. And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist.
June 6, 2020 Read more
An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
June 5, 2020 Read more
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public.
May 30, 2020 Read more
When you market planned gifts, you are trying to persuade people to do something that most of them don’t even want to think about – permanently transfer assets away from their control and that of their families.
May 15, 2020 Read more
The plain, unvarnished truth is that traditional wealth screening tools simply do not work in planned giving.
As nonprofits share best practices and reveal their most coveted success stories, you don’t often hear the word “competition.” Wake up. Competition is here and it is only going to get more intense.
April 27, 2020 Read more
