An effective donor story elicits a natural identification in your prospects. “That’s me!” is their response as they read it.
June 5, 2020 Read more
Direct Mail and Planned Giving
U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public.
May 30, 2020 Read more
If you want people to pay attention to your direct mail intended to raise money, let those who are “smart” in marketing have the final say, not attorneys or tenured professors.
March 10, 2020 Read more
Year-end giving appeals are often poorly planned and executed. The best time to begin is between July and September, and making sure that you have a series of “touches” and not just one mailing planned.
November 27, 2019 Read more
“Direct mail is too expensive,” you say. Well, fine. Use something cheaper that does not work nearly as well.
June 27, 2019 Read more