Category: Planned Giving Marketing

"Sophisticated Donor?" Your Prospects Are Human
Planned Giving Marketing
Viken Mikaelian

“But My Donor Prospects Are Different”

If you feel your prospects are “really different,” chances are you’re hanging out with a few sophisticated (and detail-oriented) donors and making assumptions about the rest. My hunch is that you are alienating a majority with financial advice and high-brow messaging. Most donor prospects want simple, down-to-earth messaging that makes them want to get involved with your nonprofit!

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Viken Mikaelian November 28, 2021 No Comments
Smart-Dog
Community Foundations
Valerie Ingram

A Small Nonprofit’s Best Friend

Most smaller charities and almost all Americans do not understand the importance of a Community Foundation and how it serves the public. Here’s why community foundations are so important, and how they can help your non-profit thrive.

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Valerie Ingram September 17, 2021 No Comments
Planned Giving Marketing
Viken Mikaelian

Powerful Legacy Society Names. Five Proven Tips.

So, What’s In a Name? Plenty — especially when it comes to naming your legacy society. Choose the wrong name, and you’ll struggle to attract (let alone keep) members. Choose the right name, and your membership will grow and thrive.

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Viken Mikaelian August 1, 2020 No Comments
Investing in Social Media? Not So Fast.
Planned Giving Marketing
Viken Mikaelian

Investing in Social Media? Not So Fast.

We worked with a client that’s a women’s breast cancer foundation with over two million Facebook followers. This is very impressive. So how did they do it?

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Viken Mikaelian July 15, 2020 No Comments
Steps to Establish a Planned Giving Program
Planned Giving Marketing
Viken Mikaelian

Steps to Establish a Planned Giving Program (or… the Kid With the Kite!)

It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything. (And, in a roundabout way, the steps you need to take to establish a planned giving program!)

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Viken Mikaelian June 26, 2020 No Comments
Let Donors Know: Philanthropy Is Here to Stay
Giving
Viken Mikaelian

Let Donors Know: Philanthropy Is Here to Stay

In 1900 they predicted that C, X and Q would vanish from our alphabet. 10 years later it was predicted we would have flying bicycles. The U.S. Congressional Calendar predicts that philanthropic incentives may be legislated out of existence sometime soon. That’s not going to happen. Philanthropy is here to stay!

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Viken Mikaelian June 14, 2020 No Comments
Is Your Planned Giving Website Up-To-Date?
Planned Giving Marketing
Viken Mikaelian

Is Your Planned Giving Website Up-To-Date?

Your donors and prospects are online researching – And their numbers are growing. If you don’t have a compelling web presence, you simply do not exist. Here’s why your planned giving website needs to be kept up to date, and how to do it easily!

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Viken Mikaelian June 6, 2020 No Comments
Are My Donors and Prospects Using the Internet?
Direct Mail and Planned Giving
Viken Mikaelian

Are My Donors and Prospects Using the Internet?

U.S. seniors use the Internet more than their younger counterparts and are the fastest growing sector of the PC-purchasing public. And according to Pew Research, four out of ten seniors now own smartphones, which is more than double than in 2013. And the rate of online adoption also increases with wealth.

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Viken Mikaelian May 30, 2020 No Comments
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