Six Tough Planned Giving Facts
These six planned giving facts may sound a bit harsh, but they’re the truth — and they’re crucial if you want to succeed in the field.
Perfect English vs Marketing
If you want people to pay attention to your direct mail intended to raise money, let those who are “smart” in marketing have the final say, not attorneys or tenured professors. Invest in donor-centric planned giving marketing!
Fundraising Abundance: There Is Money Out There
Does the economy have you down? Fear not! People still have money to spend. In fact, for nonprofits, it’s ALWAYS a world of fundraising abundance!
Rate Tables and Hard Numbers in CGA Ads
Fact: Charitable Gift Annuity (CGA) rate tables or gift illustrations/examples really don’t work well. Non-profits want them in their CGA marketing pieces because they see them in everyone else’s stuff, but the reality is that they rarely bring in a gift. Or bring in the wrong type of gift. Instead, focus on donor stories in your CGA ads and other marketing!
Don’t Defer Planned Giving!
“But we want the cash, now,” we often hear. Well, we would have had the cash now if we had not deferred it in the first place. Get started now! Don’t defer planned giving.
Planned Giving and the Church
The congregation sighs and settles in for what the pastor knows is actually their least favorite Sunday. “Please take a look at the insert in your bulletin,” he continues. “You’ll see that we didn’t meet our budget again this year.” His audience knows where this is going: The church is struggling to accomplish its mission, but the congregation is not pulling its weight in terms of monetary contributions.
SECURE Act / Webinar
Your donors will be asking about SECURE, so you’d better know the facts and be ready with the answers — all of the answers. You need to position yourself as an expert resource.
Create a Legacy You’ll Never See
Planned Giving is a way to make an impact and grow a meaningful legacy — both for yourself, and for your favorite nonprofit — in ways that you likely had never imagined.
Trust-Based Fundraising
I’ll be blunt: You can get lucky with lust, but you get married and stay married with trust. You’re probably thinking, “What does that have to do with marketing or fundraising?” Well … read on …
The Future of Planned Giving
Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.
