Category: Planned Giving Marketing

Rate Tables and Hard Numbers in CGA Ads
Charitable Gift Annuity
Viken Mikaelian

Rate Tables and Hard Numbers in CGA Ads

Fact: Charitable Gift Annuity (CGA) rate tables or gift illustrations/examples really don’t work well. Non-profits want them in their CGA marketing pieces because they see them in everyone else’s stuff, but the reality is that they rarely bring in a gift.  Or bring in the wrong type of gift. Instead, focus on donor stories in your CGA ads and other marketing!

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Viken Mikaelian February 26, 2020 No Comments
Deferring the Deferred
Planned Giving Marketing
Viken Mikaelian

Don’t Defer Planned Giving!

“But we want the cash, now,” we often hear. Well, we would have had the cash now if we had not deferred it in the first place. Get started now! Don’t defer planned giving.

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Viken Mikaelian February 23, 2020 No Comments
Planned Giving and the Church
Bequests
Viken Mikaelian

Planned Giving and the Church

The congregation sighs and settles in for what the pastor knows is actually their least favorite Sunday. “Please take a look at the insert in your bulletin,” he continues. “You’ll see that we didn’t meet our budget again this year.” His audience knows where this is going: The church is struggling to accomplish its mission, but the congregation is not pulling its weight in terms of monetary contributions.

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Viken Mikaelian February 21, 2020 No Comments
SECURE Act / Webinar
Bequests
Viken Mikaelian

SECURE Act / Webinar

Your donors will be asking about SECURE, so you’d better know the facts and be ready with the answers — all of the answers. You need to position yourself as an expert resource.

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Viken Mikaelian January 9, 2020 No Comments
Create a Legacy You’ll Never See
Planned Giving Marketing
Viken Mikaelian

Create a Legacy You’ll Never See

Planned Giving is a way to make an impact and grow a meaningful legacy — both for yourself, and for your favorite nonprofit — in ways that you likely had never imagined.

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Viken Mikaelian January 2, 2020 No Comments
Trust-Based Fundraising
Planned Giving Marketing
Viken Mikaelian

Trust-Based Fundraising

I’ll be blunt: You can get lucky with lust, but you get married and stay married with trust. You’re probably thinking, “What does that have to do with marketing or fundraising?” Well … read on …

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Viken Mikaelian December 23, 2019 No Comments
The Future of Planned Giving
Major Gifts
Viken Mikaelian

The Future of Planned Giving

Six fundraising experts discuss the future of planned giving and the movement to merge planned giving with major gifts and principal gifts.

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Viken Mikaelian December 13, 2019 No Comments
It’s the Marketing, Stupid.
Planned Giving Marketing
Viken Mikaelian

It’s the Marketing, Stupid.

Most nonprofits have a reversed Darwinian approach to new idea generation. Instead of survival of the “fittest” they strive for survival of the “safest.”

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Viken Mikaelian December 8, 2019 No Comments
Planned Giving: It's About Legitimacy
Planned Giving Marketing
Viken Mikaelian

Planned Giving: It’s About Legitimacy

Everyone focuses on the importance of planned giving from a financial perspective. When in fact, it’s about legitimacy and credibility. If you have both, the money will follow.

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Viken Mikaelian December 6, 2019 No Comments
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