Some people in our industry have made planned giving so moribund that they can put a cat on speed to sleep. Vendors included.
Planned Giving Marketing
The classic cry of the binge fundraiser is “Oops… gifts are slow to come in. I guess I’d better send out a mailing.” If you find yourself in the middle of a quiet spell, thinking that a few actions, a couple of phone calls and a mailing here and there will get things moving again, you need to rethink your strategy.