Category: Planned Giving Marketing

Do you want to join the top 1%? Are you a tire kicker or a Formula One driver? Be the exception!

When raising funds, talking with coworkers or even with family, remember that we all want to belong. We all want to feel part of something. In everything you do look for ways to give your donors and staff community and you will succeed.

In any given year, donors may give you thousands quarterly via a mailed check or an online donation for $0.12 that you are not sure was on purpose. It begs the question – is a gift, a gift? Does everybody at your nonprofit feel the same about these two examples? Has your organization ever stopped to consider exactly which donors get what thank-yous at your nonprofit? Take time in the new year to outline the expectations and procedures for thanking at your nonprofit to establish an essential best practice.

According to Forbes Magazine, here are the top five New Year’s resolutions for 2024: Get fit, lose weight, and three more. This article will surprise you!

Giving Tomorrow editor Karen Martin grills our founder and CEO on the industry, the state of planned giving, and even his first job. She also gets a little personal.

Is Your Nonprofit Accepting One of the Most Powerful Gift Types? If you’re not accepting gifts of real estate, you’re missing out on a very large untapped donation market. Consider this: While most nonprofits focus on cash gifts, that cash comprises less than 10% of America’s wealth. Meanwhile, about 43% of the nation’s wealth is held in real estate … yet only 3% of that goes toward charity. That means if the Great Wealth Transfer hits its projected $60 trillion+ mark over the next 20 years, about $25 trillion of that will be wealth held in real estate. Trillion. With a “T.” That’s a literal fortune in untapped potential. A Powerful Philanthropic Tool We always say that planned giving is philanthropy for the rest of us. That’s because it allows almost anyone to make a significant gift without affecting their day-to-day cash flow. Gifts of real estate are a perfect example of this, because for the majority of people, their most valuable asset is their home. But residential homes are just one type of real estate that can be donated. Your supporters can also donate land, and a wide variety of other types of real estate, including: Farmland Vacation homes Rental properties Commercial buildings Industrial property Vacant lots Historic structures Apartments Condominiums Acreage Multi-family homes Even better, most real estate can be donated in such a way that the owner, or someone they designate, can continue to use the property for an agreed-upon period of time—in some cases, for life! The property does not even need to be mortgage-free.  And in many cases, the property does not even need to be in prime condition, or even debt-free. Depending on the nonprofit’s policies, you may be able to donate land; donate a fixer-upper, or even a property that has a lien on it. Yet donating property to a nonprofit is often overlooked when it comes to philanthropy. That’s usually because: Donors and nonprofits alike focus on cash gifts Supporters don’t know they can give real estate and donate land Those who do know think it’s too complicated Nonprofits fear the technical details, but are hesitant to outsource to experts Benefits of Donating Real Estate Donating real estate to charity carries a number of substantial benefits for the donor. Donors can deduct the property’s value from taxable income, usually up to 30% of their adjusted gross income. Donors can eliminate capital gains tax if the property has grown in value, meaning a larger portion of a property’s value goes to charity than if the donor were to sell the property before donating the proceeds. Donating real estate removes it from your estate plan, meaning your heirs will face less of a tax burden. A gift of real estate can give many donors the satisfaction of making a much bigger impact than if they’d donated cash or other assets. The donor can structure the gift so that they continue to live in or use the property for life through a Retained Life Estate. How Does a Real Estate Donation Work? A supporter can donate real estate in several ways: As an outright donation As the donation of a fractional interest in the property As the asset to fund a gift plan that will pay them  income, such as a charitable unitrust By donating their home, while at the same time reserving the right to continue living there for their lifetime or for the lifetime of someone else, such as a spouse or sibling (a retained life estate). Remember that the nonprofit must review real estate donations to evaluate the condition and marketability of the proposed gift to determine whether it is risk free and appropriate for all parties. The IRS also requires that a qualified, independent appraiser must first appraise the gift of real estate. Accepting gifts of real estate can make an incredible, transformative impact for your nonprofit. There are only two questions to answer: What are you waiting for?  How do you begin? There’s no excuse for #1. We can help with #2. How and Where Do You Begin? Smaller nonprofits (actually, most nonprofits) often ignore gifts of real estate due to the potential risks involved. We work with Chase Magnuson, who facilitates such gifts and has the complete infrastructure to carry them through from beginning to end. It is all done virtually risk-free to charity. We have known Chase for 18 years. He has served small to larger organizations. Current and immediate past clients include AARP Foundation, UNICEFUSA, California State University San Jose and Dominguez Hills, and United Way San Diego. just to name a few. Contact us today to see why our process is risk-free, and what it takes to begin. We’ll even handle the marketing for you.

How do you want to be remembered? Someone who left chaos or left a legacy? 

After the fundraising marathon of November and December, thinking about another development strategy in January may seem like going overboard. However, a built-in requirement for every nonprofit in the United States provides an inspiring place to add extra stewardship at a key time of year.

I’ll never forget the first time my wife and I met with our lawyer to create our estate plans. When do you pull the plug if a partner is terminally ill? What happens if we both die in an accident at the same time? Who do we trust to be an executor? It was, in many ways, a grim task, and I could see why so many people put it off.

Online will makers are everywhere you look these days. From FreeWill, Rocket Lawyer, Trust & Will and GivingDocs to the comprehensive LegacyPlanner, it feels like everyone is offering their own version. And sometimes it seems like they all just appeared overnight, too. But the truth is, the industry has been around for decades — both US Legal Wills and LegalZoom had online versions more than 20 years ago.