Relationships

Keep the Romance Alive Postcard
Keep the Romance Alive
By: Viken Mikaelian

How does your organization retain its donors? Do you stay in touch frequently, letting them know what’s happening in your quest to make the world a better place. Do you show them how their support is changing lives? Do you keep the bond you initially created with them strong? Do you send thank-you cards or postcards “just because?”

retro illustration young woman saying nobody loves me
You Had Me at Bequest
By: Mindy Aleman

The relationship between fundraisers and potential donors is like dating. And, just like the dating world, in fundraising, there are duds, and there are keepers. Which kind of fundraiser are you?

Planned Giving Success
You Can’t Do It Alone
By: Viken Mikaelian

Study shows what successful people have in common: they spent a lot of time with someone who had been successful. In other words, they learned how to be successful. They had friends, mentors, influencers and coaches.

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In Other Words…
By: Viken Mikaelian

Again and again, Dr. Russell James found that formal and technical terms reduce the chances that a prospective donor will be interested in making a planned gift. And we’ve been saying that since 1998. Yet, many nonprofits still do not take the advice.

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