That canned “planned giving newsletter” you’re paying for is viewed by your recipients as a “death brochure” and is going right into the trash. Spend your money wisely. (By Tom Ahern)
April 27, 2018 Read more
Relationships
The Gala Gambit: How Much Did Your Donor Event Really Cost? It’s no secret that some fundraisers rely on elaborate gimmicks to separate money from donors’ wallets. In a Disney…
April 6, 2018 Read more
The face of philanthropy is changing: Researchers found that many donors want to talk with an advisor before they’ll even approach a nonprofit to discuss their intentions.
The other day a colleague from another nonprofit, a fairly small one, told me he was leaning away from spending money on a new planned giving website. This is not the first development person I’ve heard struggle with this decision.
July 15, 2017 Read more
Be ruthless about how you edit your message. Any communication that requires analysis or a second read… nix it. Don’t just simplify.
May 11, 2017 Read more
Do you set daily goals? Do you think multitasking is helpful? Do you know the difference between motion and action? These 8 hacks will get your productivity — and your career — energized.
November 7, 2016 Read more
It’s not just for PG professionals. My colleague was at her wits’ end with a donor we’ll call Philip. Everything about Philip screamed MAJOR DONOR OF THE HIGHEST LEVEL! He had…
October 28, 2016 Read more
One of the great racing car drivers of all time, Mario Andretti, has two great quotes that I am particularly fond of. “If everything seems under control you are not…
October 17, 2016 Read more
Go ahead, be average. Or is that not good enough for you? Do you wish to be better than average in your career and in your life? If you do,…
October 16, 2016 Read more
Long-term study shows multiple benefits for charities to get in the estate plan sooner. We all know charitable estate giving is a big deal. In comparison, despite all of the…
April 15, 2016 Read more