Sustainability

The Bridge Built With a Kite
Bridge Built With a Kite
By: Viken Mikaelian

It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters. This clearly shows how marketing is behind everything.

Planned Giving And The Church
Planned Giving and the Church
By: Viken Mikaelian

The congregation sighs and settles in for what the pastor knows is actually their least favorite Sunday. “Please take a look at the insert in your bulletin,” he continues. “You’ll see that we didn’t meet our budget again this year.” His audience knows where this is going: The church is struggling to accomplish its mission, but the congregation is not pulling its weight in terms of monetary contributions.

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It’s All About Endowment
By: Debra Ashton

“But Most Nonprofits Still Don’t Get It.” A statement like that certainly entitles a fundraiser to ask,  “Okay, what is it precisely I don’t understand?”