So, What’s In a Name? Plenty — especially when it comes to naming your legacy society. Choose the wrong name, and you’ll struggle to attract (let alone keep) members. Choose the right name, and your membership will grow and thrive.
“I wonder how many churches and charitable organizations realize that community is one of the greatest gifts they have to offer … and these things are so valuable that people are willing to make their resources available to sustain them. Fundraising must always aim to create new, lasting relationships.”
Any fundraiser can raise more and larger gifts by using our proven marketing tools, because they get the point across to your donors without thought. We’re giving away a secret.
If you’re advertising that annuity rates are about to go down, you’re essentially shouting “Come and get it before it’s too late!” That makes you sound like you’re Kmart, running a Blue Light Special.
As we settle into another month of staying indoors, a lot of people and so-called experts are making a lot of speculations about what’s next — for public health, for the economy, for our society as a whole.
I called a longtime friend of mine and asked him out for coffee, and he said, in a very somber tone, “I’m so busy. I am so busy, I have so much going on.” This “busyness” is turning into an epidemic. Even children are now contracting this illness and developing anxiety in school.
When you invest in nonprofit training, you want it to be a valuable experience. Here are ten things to keep in mind as you search for the best resources.
Ever search the Web and — just when you think you’ve finally found what you wanted — you click a link, only to get the dreaded message: 404 Page Not…
In philanthropy, rather than getting donors to raise cash, it is smarter to raise cash to get long-term donors. Sounds like a tongue-twister, but it’s not.
I recall one afternoon when the entire staff from the development office was running around like chickens with their heads cut off, screaming at everyone because a donor’s name was misspelled on the roster. Did the donor care?
“I really don’t want to go to that funeral. You think the family will notice if I’m not there? I mean, we’re sending them a thank-you note for her donation, and I already sent a sympathy card …”
Do you feel overwhelmed by all of the regulations affecting the planned giving industry? What compounds the situation is how others respond to new legislation such as the SECURE Act. What do they offer you? Subject matter genius attorneys who are super brilliant with tax laws.