Thanks, but no thanks.
By: Viken Mikaelian

Legacy society member brings girlfriend to all organization events. She also attends events without him. She puts off other members by over-imbibing and being more outspoken than Whoopie Goldberg.

Estate Planning for Women
Estate Planning for Women
By: Viken Mikaelian

Women hold a large percentage of this nation’s wealth, yet most don’t have an estate plan. Show those who care about your mission the value of estate planning, and they’ll be encouraged to include a charitable gift to you. Simple … donor and attorney friendly … and to the point.

The Bridge Built With a Kite
A Kite Starts First Suspension Bridge
By: Viken Mikaelian

It’s true — a kid with a kite! There’s a lesson that fundraisers can learn from the history of Niagara Falls — specifically, about a suspension bridge that, from 1855 to 1897, connected the United States to Canada over the roaring waters.

Gift Horse
Looking a Gift Horse in the Mouth
By: Viken Mikaelian

Wouldn’t it be great if every donor simply gave cash or publicly traded stock? And, did not ask for a pledge period of greater than five years?

While most donors do fit this description, there are others who present challenges in terms of the proposed structure of their gifts.

Future of Planned Giving
Planned Giving. Tomorrow …
By: Viken Mikaelian

New Year, New Direction? Stop speculating and find out what the movement to merge planned giving with major gifts and principal gifts really means. Download our Special Report on this…

What We Don’t Do
By: Viken Mikaelian

Planned giving marketing firms should stick with what they know best. Companies like to boast about what they do. Apparently, many firms also like to do far more than they…

1 2 7