Category: Uncategorized

The Sexiest Seven Words in Fundraising

Once upon a time in a market far, far away, I worked at FORTUNE Magazine. In retrospect, selling advertising in FORTUNE had a lot of similarities to fundraising. It was a great magazine with a specific editorial mission that competed for dollars with a lot of other fine magazines and newspapers. During my time there, an editorial colleague posed this fascinating question: “What are the sexiest six words in advertising?” I’ve never forgotten how he answered it and have made it one of my fundraising mantras to live by.

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Your New Job Title: Philanthropy Coach

Donors typically support ten charities a year, with most of their giving focused on about four. Now I’ve never had the good fortune to work for somebody’s “favorite” charity. I really couldn’t afford to have that scarcity mentality, where a fundraiser thinks that the entire donor’s giving just has to go to their organization. I was abundancy mentality all the way, baby.

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Planned Giving vs. Gift Planning
Uncategorized
Viken Mikaelian

Planned Giving vs. Gift Planning

It’s a decades-old dispute over which term, “Planned Giving” or “Gift Planning,” gives you the edge when reaching out to your prospects.

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How to Get More Done in a Day

It’s well-known that I value productivity. In fact, I’m a little obsessed with it. So much so, that I’m frequently asked, “Viken, how do you get so much done in a day?” (Sometimes, when I look back over the things I was able to accomplish, it’s a question I even ask myself.) But the truth is, there’s no big secret to be found at the heart of my productivity. I manage my schedule well, plan out the week ahead on Sunday, and — here’s a no-brainer — avoid wasting time. I also: Follow Ben Franklin’s advice: early to bed and early to rise. Answer my cell discriminately. Empower my staff so they do not have to email or call me unnecessarily. Check my email 3 times a day, not every 5 minutes. Reply to an email, delete it, or file it as a to-do item.  My inbox has less than 30 emails at one time.  Usually less than 5. Anything that takes three minutes or less, I do immediately. Delete useless endless emails such as jokes and unnecessary social stuff. Do not tweet, Facebook and post on GIFT-PL or LinkedIn as if it were my job. Social media is a big productivity drain! Am not hanging out at Starbucks 3 times a day. Like almost everyone else, I enjoy Starbucks, however it has not become my home away from home. Eat a light lunch. And I eat a lighter dinner. Eliminate time vampires. And, when I do happy hour, it’s at 8 PM, not 4:45. (Unless I am having fun with a client or catching up with my wife on our deck at the end of the day. ) Finally, my biggest productivity hack: I remain *ROI-conscious, and create and update this ongoing three-tiered to-do list: 1.       Down the road 2.       Proactive and Important 3.       Urgent I try to minimize the Urgent so I can focus on #2.  Best way to do it? I take a “thought break” by heading out into nature (it’s easy here in Valley Forge Park) with my notepad and “think.” And yes, I shut off my cellphone. Do you really want to know how to get more done in a day? It’s simple: Don’t count time. Make time count.   *Return on Investment

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