U.S. Department of the Treasury economist/researcher David Joulfaian has dug up some exciting data about donor behavior – basically that donors making bequests at death actually tripled (on average) the giving they made to charities during their life.
As we said, the data are exciting, but not really surprising. Planned giving is where the money is, and bequests are the most popular form of planned giving. Legacy giving enables donors to make a transformative end-of-life statement; and planned gifts maximize that giving.
This information should remind us, however, that anyone who is not pursuing planned gifts is leaving money on the table and doing their career absolutely no good at all.