A planned giving landing page is a proven form of emarketing that deepens donor engagement. The idea is simple: You provide a small gift or informational download, and in return your donor or prospect provides you with contact information. The download could be an Estate Planning Guide we can develop for you, or a specialty item your organization normally distributes.
Landing pages are purposely simple in nature.
All landing pages and online products come with three (3) complimentary copies of our Ultimate Quick Reference Planned Giving Pocket Guide and Gift Comparison Charts.
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Bequests are up, cash is down. Empower your donors to plan their will and invest their legacy in the cause they support the most.
A landing page is a way to use affordable emarketing to follow up on any promises or references you’ve made in your direct mail (such as a planned giving postcard) or echo emails. The goal is for it to become the next step in a prospect’s journey, so they inquire about more information, such as different ways to give, or leaving a legacy.
As mentioned above, your landing page lets you make a “trade,” some sort of special give-away, piece of information or booklet, in return for providing (“Quick capture”) a donor’s contact information or raising their level of interest in a simplest way possible.
For this reason, branding of landing pages are limited to:
No further customization is done* (such as navigation changes, your website graphics, editorial revisions, etc. Remember, landing pages are not planned giving websites. They are emarketing donor and prospect funnels!
We provide landing pages for nonprofits and financial advisors. Topics cover:
We own the domains PlannedGiving.Org and GiftPlanning.Org
This gives us the ability to host your planned giving website and landing pages under these two domains. This alone creates an incredible search engine optimized marketing tool for you.
Arrange a call with a senior planned giving specialist today.
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