Landing Page Plus Outreach
Promoting The IRA Rollover (QCD) is now easier than ever.
A landing page is a direct response mechanism. The difference between a landing page and your web pages is that a landing page is designed for interaction and follow up. It is a highly focused, single minded linear tool with no distractions. A web page, in contrast, is hyperlinked to diverse content to provide general information.
This product comprehensively provides a landing page plus outreach that lets your donors know about the benefits of this “tax-free” planned gift.
Easy to Implement. Easy to Use. Easy on the Budget.
Important: Make sure to utilize this free internal marketing tool to convince your boss and your board. Includes letter to donor and custodian.
- Landing Page (Sample); includes:
- Video clearly explaining the IRA Rollover. Can be branded with your logo for an additional fee.
- Description in simple, plain English
- Ten (10) FAQs
- Sample letter for the bank to download
- Two direct mail letters timed for tax-advantaged timing
- Two follow up emails to donors connecting to landing pages
- Postcard Template: 5 creative “front” sides for 5 postcards with 1 boiler-plate back (Adobe InDesign required for editing)
- An estate planning toolkit you can customize as an “offer”
- A flier that can be mailed out and/or posted online
- Analytics for the Landing Page.
- “Canned” letter for those who request more information (one informal; one slightly technical)
- Letter of instruction your donors can send to their IRA plan providers
- Sample gift acknowledgement letter / Thank You
- An IRA brochure in simple, compelling language (nice follow-up piece to send to those who request information; great leave-behind at events); printed in 4-colors
For a highly customized IRA Rollover Campaign, contact or call us at 800-490-7090.