In a noisy world, get your message heard with planned giving postcards.
- They engage, inform, raise awareness of your brand and your mission, and motivate prospects to give.
- Concise, streamlined, attractive: they’re a welcome, 30-second read.
- Forget newsletters — planned giving postcards are today’s and tomorrow’s industry standard best practice.
How many should I mail a year?
We recommend at least four times a year. The more “touches” the better. Postcards do this most economically.
Who do I target?
There are acres of diamonds in your database, and we can help you find them. In short, they are your loyal donors.
Our non-profit does not employ designers or copywriters – how do we come up with effective postcards?
That’s our job. We know marketing, we know design, we know planned giving, and we know your prospects. We do it all: planning, content development, design, production – we’ll even drop the cards in the mail!
We want to send out planned giving newsletters – do you do those, too?
We can, and we’d be happy to take your money for them, but newsletters are a losing proposition.
- A boring, 30-minute read (if read at all).
- Go straight in the trash. In case you missed it the first time: planned giving newsletters don’t get read.
- Require you to edit, work with a vendor and waste scarce institutional resources.
- Are drearily written by attorneys.
- Are serious and humorless for complete “blah.”
- Focus on technical features that alienate your prospects.
- Huge return on investment.
- “Touch” your prospects more often, more effectively, more economically. And “more often” works better.
- Are easy to produce with little demand on your time.
- Are professionally written and designed by communications experts and checked by attorneys.
- Are engaging, friendly and appealing.
- Focus on the benefits to sell the “sizzle.”