This video will convince you why it’s more important to focus on the “people side” of planned giving (like working on listening skills) instead of the “legal side.” So are you still taking courses on CRUTs, CRATs, CALCs and CRAPs?
Introduction by Viken Mikaelian
This is not another ways-of-giving brochure — it's a "why's of giving" that helps you better understand the upside and downside of different giving options for both you and your prospects.
Over 4,000 satisfied fundraisers have purchased this booklet.
Do Fundraisers Have Blind Spots With Wealthy Donors?
A candid conversation with Meredith Sossman, Esq. and Stuart Sullivan, VP at Graham-Pelton.
What Does It Take to Market Planned Gifts?
Viken Mikaelian and Meredith Sossman, Esq. discuss a few critical points.
Lawyers and Planned Giving Marketing?
Even Meredith, our attorney, admits lawyers are not marketers. So why use a vendor who leads with attorneys?
The Importance of Planned Giving
This is a good video to show to your board. Have the volume up.