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Non profits are not special.

That’s right. Being a charity doesn’t magically change business, economic, or marketing realities. So begin thinking like a business. Not a nonprofit.

Because the biggest problem among nonprofits is the “non.”

Think like a for-profit. Focus on these first:

• Advertising
• Marketing
• Sales
• Personal Relationships

Here’s what I recently saw on a pledge card:

“We need the funds now to maintain our property today.”

What does the donor hear?

“Give us some bucks now to take us out of our misery.”

How can you say it better?

“We’re working on securing our future, so we can continue doing what we do today even better tomorrow.”

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