Planned Giving Display Ads

A huge return on investment.

Display ads are a critical component of your multi-channel and lead generation planned giving marketing plan. Planned giving display ads can vividly project your brand and messaging — passion, mission, images, donor stories — in institutional newsletters, magazines, quarterly reports and newspapers. You can place them in any print medium that your prospects read.

Best of all, they’re yours to use for however long you want — weeks, months or years (and they are free to insert in your own publications — unless you’re charging yourself for ad space!).

Display ads can:

Emotionally driven.

We develop your print ads with the thoughtful, coordinated approach we bring to all of your marketing and lead generation. From ad conception and design to copywriting and production, we ensure consistency with your other messaging as well as integration across multiple marketing channels and schedules.

Display ads can work hand-in-hand with planned giving postcards, reinforcing your message. Our services are reasonably priced and you receive at least five samples to choose from.

Our broad-spectrum approach gets you bigger results. We do it all for you. And we do it right.

Anatomy of a Display Ad

Display ads are not easy to develop. This one example will show you what’s involved.