The best way to close more planned gifts is to focus on your donors with benefits-based messaging. But “ways of giving” descriptions – the whys are hows of what makes planned giving so appealing to nonprofits and their supporters – pose a challenge.
How can you make this stuff interesting, appealing and even inspirational for prospects?
Here’s the answer.
Turn up your speakers and click “Play Video” above.
This option will be available this August — for all gift types — for all VirtualGiving.Com clients — on their planned giving websites.
The information is accurate, yet avoids technical jargon. The animation adds another dimension to the experience, facilitating communication while keeping it upbeat with maximum user-friendliness.
We set the standards for planned giving marketing.