PG Campaign

A Total Planned Giving Marketing Program

Turnkey. Customizable. Results-Driven.

Soar to New Heights

Customized based on your needs, the PG Campaign is a complete marketing solution so you can continue to focus on what you do best: Creating relationships, closing gifts and building your organization’s endowment.

Your customized solution consists of several lead-generation tools cleverly designed to work together with your branding and your messaging. The Campaign even includes an implementation marketing calendar.

In summary, focus on your job and your career and leave the heavy lifting to us.

How It Works

We schedule an in-depth consultation to gain a thorough understanding of your operation. We then develop a comprehensive marketing campaign to fit your unique needs. Once you’ve approved your customized solution, we handle all the details required to implement, manage and successfully deploy.

It’s that simple: A complete, customized, turnkey system at your fingertips, developed by the industry’s leading planned giving marketing experts.
Typical Solution

PG Campaign consists of several customized components. It’s a simple process that works.

  • Planned Giving Website
  • Landing Page
  • Direct Mail Topic #1
    • Echo Email #1
  • Direct Mail Topic #2
    • Echo Email #2
  • Direct Mail Topic #3
    • Echo Email #3
  • Direct Mail Topic #4
    • Echo Email #4
  • Back-Office Tools:
    • Brochures
    • Forms
    • Gift Acceptance Templates
    • Gift Plan Spec Sheets
    • Gift Illustration Fors, etc.

Related services:
Gift Acceptance Policies; Campaign Counting Guidelines; Marketing Plan Audit