ENTERPRISE
GROWTH
STARTER
Legal Will in 50 States
Dashboard
Marketing & Outreach
QCD Tool
Crypto, Stocks, DAFs
Integrations¹
Trusted Authority URL²
Embedded³
Your logo and colors⁵
Fixed Fee. No Surprises.
$9,995
$4,995
$2,495
Enterprise:
For high-performing nonprofits that demand total control, credibility, and donor retention. Includes every premium feature—CRM integration, QCD tool, branding, no third-party redirects, and more.
Growth:
For growing organizations ready to inspire confidence and raise larger gifts. Includes key features like a dashboard and marketing support—without donor redirection.
Starter:
For lean teams needing a credible, donor-friendly solution on a budget. Delivers essentials like a legal will in all 50 states—without donor redirection.
What Makes These Features Critical
1 Integrates with Blackbaud, DonorPerfect, Salesforce, and other CRMs.
2 Hosted on PlannedGiving.org—trusted by donors, advisors, and attorneys.
3 Seamlessly embedded into your planned giving website—no jarring redirects or third-party feel.
4 Competing tools may redirect donors to outside advisors. Ours keeps them with you.
5 Displays your logo and brand colors to ensure donor confidence and consistency.
Unlike standalone tools that connect through a single link, our Legacy Family of Tools are hard-wired directly into your planned giving website’s architecture. With over 25 context-sensitive connection points throughout your bequest pages, beneficiary designation sections, and gift planning content, donors discover relevant tools exactly when they need them.
LegacyPlanner™ enhances your credibility while creating natural pathways to explore different giving options. When a donor reading about bequests sees a contextual link to estate planning tools—or someone reviewing beneficiary designations finds resources tailored to their interests—you’re meeting them at their moment of highest engagement.
This deep integration keeps your organization top-of-mind throughout the donor’s decision journey, making it effortless for them to take the next step, whether that’s including a bequest or discovering that another gift type better suits their goals.
LegacyPlanner™ lives entirely within your nonprofit’s branded planned giving website. No redirects. No brand confusion. No lost trust.
Unlike vendors who send donors to third-party sites (and often to their “trusted” attorneys), our platform keeps your identity, messaging, and donor relationship intact—from start to finish.
That’s not just branding. That’s trust. When donors see your logo, your colors, and your messaging at every step, they’re more likely to share sensitive information and make meaningful legacy decisions.
We’re the only planned giving solution built to protect your brand integrity across every donor interaction.
When donors begin their estate planning journey, they stay on your site—your secure, branded environment. No third-party redirects. No donor data loss. No confusion about who they’re trusting with their legacy decisions.
We own PlannedGiving.org—the domain trusted by donors, attorneys, and financial advisors nationwide. Your custom URL reinforces this credibility:
yourname.plannedgiving.org
Your brand stays front and center
Compare that to typical vendor URLs like:
vendor.com/app-ni/yourname
Your organization becomes an afterthought
Every detail matters when building donor trust. That’s why we help your brand equity grow stronger—not weaker—throughout the giving process.
Unlock the Power of Digital Estate Planning for Your Nonprofit
While over 70% of Americans lack a will, forward-thinking nonprofits are transforming this challenge into opportunity. Organizations using integrated online will planners are seeing dramatic increases in bequest commitments—and that’s just the beginning.
LegacyPlanner™ seamlessly embeds into your planned giving website, turning casual visitors into committed legacy donors. When someone engages with free estate planning tools, they’re already thinking about their legacy—the perfect moment to introduce charitable remainder trusts, gift annuities, beneficiary designations, and other giving vehicles that align with their financial goals.
The results speak for themselves: nonprofits with integrated will planners report exponential growth across all planned gift types. Don’t let this untapped potential slip away.
The Future of Legacy Planning Is Already Here
Digital estate planning makes sense—donors already manage finances, medical records, and documents online. But one size doesn’t fit all.
Meet Donors Where They Are
Some want attorney guidance. Others prefer DIY digital tools. Many fall somewhere in between. The Legacy Family of Will Planning Tools offers flexible options for every donor preference.
For organizations wanting more than basic tools, there’s LegacyPlanner™.
LegacyPlanner™: Beyond the Basics
Most online will platforms are virtually identical—legally, they have to be. LegacyPlanner™ is different. It transforms estate planning from a one-time transaction into lasting donor engagement.
What Sets It Apart
With LegacyPlanner™, you build relationships that last—and legacies that matter.
Ready to Help Donors Build Their Legacy?
Start with LegacyPlanner™. Smart, powerful, and designed to turn intent into action.
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