There is no shortage of online estate-planning and will-creation tools, and they all basically work the same way. Because legally, they have to.
The LegacyPlanner™ is more than a tool to plan your will, however. Since it can include a fully integrated planned giving website, it also serves as a comprehensive and trusted resource to educate your donors on other ways to give.
The capability to plan and create a will online has facilitated a significant number of bequests, thus making an online will creation tool essential to facilitate gift-planning opportunities for your nonprofit’s donors.
But there are some critical differences in its implementation that help you market and strengthen your brand.
Several years ago we were far-sighted to invest in industry leading domains that protect the nonprofits’ brand and establish authority. We host the LegacyPlanner™ under these domains thus making donors feel more comfortable and secure interacting with your organization. Our list includes these trusted domains: plannedgiving.org. giftplanning.org, majorgifts.com, bequests.com, and philanthropy.care, just to name a few.
We’re often asked: “Can’t anyone do that?” The answer is no. Industry domains are unique just as toll-free numbers are (think “1-800-Flowers”).
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