Thanksgiving Planned Giving Content

Develop an “attitude of gratitude,” and say it with emails; postcards; on your blog; in your Newslet, and in social media posts. Say it loud, say it proud, and say it often. Create a multi-channel campaign around being thankful for your supporters using a combination of our free and paid Thanksgiving-themed materials.

Saying “thanks” not only shows supporters that you value and appreciate them, it’s an important part of stewardship that also keeps your organization top of mind—an important marketing concept in itself. When donors feel valued, they’re more likely to become repeat donors.

This Thanksgiving, make a commitment to thanking your supporters. It’s not just the right thing to do, it’s the smart thing.