Donor Decision Journey

1) “Donor centric” means my nonprofit is focused on identifying a group of donors’ goals and motivations.
2) “Donor centric” means my nonprofit is focused on understanding with our donors’ thoughts, emotions and decisions.
3) Thanking donors is the last phase of the Donor Decision Journey.
4) The donor cultivation phase is linear and logical.
5) When donors consider themselves a part of the organization they support, they are more likely to consider new giving opportunities.