1288 Valley Forge Rd. Building 82
(800) 490-7090

Giving Tomorrow / Advertise

eff-comfort-giving-tomorrow
Lauren Winkelman Smith
Thad Austin

Why Advertise?

Because there’s Riches in Niches. Planned giving is a niche market. And in this niche market, it’s easy to reach your audience because we’ve already identified them.

Giving Tomorrow readers are:

  • Thought leaders with a mind for success
  • Key decision makers at nonprofits across the nation
  • Professionals who understand fundraising is a business
  • Always using expertise from outside professionals
  • Highly motivated gift and development officers
  • Strongly focused in planned giving
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SAMPLE ISSUE
COVER STORY: Jeff Comfort, Vice President of Principal Gifts and Gift Planning at Oregon State University, talks about effective marketing, connecting with donors, and going from not even knowing what “development” meant to being recruited by planned giving departments at some of the nation’s top universities.
SAMPLE ISSUE
COVER STORY: Eileen Heisman, President and CEO of National Philanthropic Trust, doesn’t subscribe to today’s trendy aspiration of excessive leisure time, early retirement, or even the “work-life balance” we hear so much about.

Aims and Scope

Inside

When we launched Giving Tomorrow in 2007 (back then, it was Planned Giving Tomorrow), our mission was to connect the planned giving world’s best and brightest with the kinds of articles and information that would show them how to raise more (and bigger) gifts, helping them to grow their organizations and their careers.

Over the years, we’ve stayed true to that mission while evolving the magazine to keep pace with the ever-changing philanthropy landscape. Giving Tomorrow is the first and only magazine devoted to marketing planned gifts and blended gifts.

Giving Tomorrow is full of informative content, like research-based how-to articles on marketing, donor relations, stewardship, fundraising, career-building and more; interviews with thought leaders from the philanthropy and business worlds; expert opinions on current fundraising trends; technical columns tackling marketing roadblocks, problem-solving, gift plans, tax issues and other practical advice; statistics and infographics; and advice on personal development, networking, and fundraising best practices.

Distribution / Outreach

Published 12 times a year:

10 Issues a year to serious-minded, highly-focused clients, fundraisers, CFOs and CEOs.

2 Issues a year to our entire database.

Distribution:
1,500

Distribution
16,200

Employed
99%

Men/Women
29% / 71%

Age Range (majority)
28 – 60

Education
99% College +

Advertising Space

Inside Front Cover

Inside Right Spine

Inside Back Cover

Back Cover

Ready to advertise?

Call 800-490-7090 or email us at success@plannedgiving.com.