Planned Giving Infographics

Here’s professionally designed artwork; download and use them as you wish. If you are distributing or posting them, you must cite PlannedGiving.Com as the source. This is copyrighted material.

7 Reasons Donors Stop Giving (It’s common sense, but we always forget.)

Anatomy of a Display Ad (A lot more goes into it than you think.)

U.S. Mail vs. Email (Who Wins?)

10 Story Telling Critical Points (Place this on your bulletin board.)

7 Reasons Donors Stop Giving (2 critical infographics.)

Anatomy of a Bequest (Spectacular design. Perfect for your newsletter.)

Anatomy of a Bequest (Same as above, but an image – PNG)

Blind Spots Fundraisers Have (You will not believe this one.)

Useful Tools

12-Month Planned Giving Marketing Plan (Includes Marketing Advice)

Donor Testimonial Form (Begin with this form to build your donor story library.)

Legacy Donor Profile (This will save you quite a bit in datamining!)

2020 Planned Giving Pocket Guide (includes a mini Gift Comparison Chart)
This is not another ways-of-giving brochure — it's a "why's of giving" that helps you better understand the upside and downside of different giving options for both you and your prospects. 
Over 4,000 satisfied fundraisers have purchased this booklet.

Best Practices in a Planned Giving Program

Meredith Sossman, Esq., CFRE with Stuart Sullivan, Consultants at PlannedGiving.Com

The Importance of Planned Giving

This is a good video to show to your board. Have the volume up.